CASE STUDY 01
Golden Word for Ledbury
A Decade Together
We have represented Ledbury for more than a decade. The shirtmaker and menswear brand was Golden Word's founding client and still works with us today.
Given the longevity of the relationship, we have seen the long-term impact of our work. PR has been a cornerstone in Ledbury’s marketing strategy, and we continue to evolve our tactics to meet the times.
ENTREPRENEUR MAGAZINE
Know Your Audience
Ledbury’s customer is more interested in business trends than style trends. To reach that customer, we leverage Ledbury’s entrepreneurial experience to score big coverage with business publications, instead of focusing on fashion outlets.
CNBC
Playing To Your Strengths
Ledbury CEO Paul Trible is an impressively articulate, knowledgeable broadcast guest, a rare skill. We combined his talent with our business strategy to land appearances on CNBC, MSNBC, CNN, FOX Business, Bloomberg and more. Each segment sends a flood of qualified traffic to the site, lifting sales for as long as a quarter.
And these are just some of the CNBC segments...
True Influence
We consider who the Ledbury customer really looks up to. We built relationships with journalists Willie Geist and Andrew Ross Sorkin to the point where they wear Ledbury almost daily.
Don't Just Take Our Word For It
"Golden Word has played a transformational role in our company since our early days. Acting more like an in-house partner than an outside agency, they have proven time and again that they can deliver national media events that not only build brand, but also drive meaningful revenue. Whether it’s broadcast segments on CNBC or print profiles in the Wall Street Journal, Golden Word has provided us countless opportunities to tell the Ledbury story to the perfect Ledbury audience."
PAUL TRIBLE
LEDBURY CO-FOUNDER & CEO
Building Relationships
We invited our friend @aguynamedpatrick to attend the Ledbury Quail Hunt in Richmond, got them dressed for the part, found the pups and even snapped the picture. This is no one-off moment, but a genuine connection built over time.
IMAGE CREDIT @AGUYNAMEDPATRICK
GARDEN & GUN, INSTYLE, VERANDA & MORE
Creating Opportunities
We don’t want to forget about the product! A few years ago, we needed a new way to pitch the ever-important holiday gift guides, so we conceived of The Year of Shirts product, then successfully pitched and placed the gift in Garden & Gun, InStyle, Veranda and more.