Golden Word is the boutique public relations firm based in Richmond, Virginia.



We love a challenge.

Ledbury wanted their shirts on MSNBC’s Morning Joe. We did them one better and landed the founders on the show.


We know your customer.

A style story before a business audience, for a fashion company with a business customer.



It's all in who we know.

We consider all aspects of audience, thoughtfully developing relationships with key editors at the most powerful publications.


This was cool.

Of all the tuxedo shirts by all the brands in all the world, Andy Samberg wore Ledbury with his Armani suit to host the Emmy Awards.



The product is everything.

When a product speaks for itself, it makes our job easy. All we have to do is get it in front of the right editor.


Golden Word

Based in Richmond, VA, Golden Word is the boutique public relations firm founded by Elisabeth Edelman in June 2016.
We focus on brands we believe in, mostly young, best-in-class luxury and food/beverage brands, and we make powerful, meaningful connections on their behalf with national media, partners and consumers. We tailor our approach to each client, seeking out those who have the platform and the taste to spread the word before a target new audience.


Elisabeth & The Team

I started Golden Word because I love championing young brands before national audiences—and I’m particularly good at it.

I studied journalism at the University of Richmond, cut my teeth on PR with five action-packed years in NYC, and broadened my marketing grasp in-house at Ledbury. With Golden Word, I want to apply all of my experience to do good work for brands I believe in and alongside people I believe in.

Our team is small but mighty. We are very hands-on, we like to be involved in the success of your business, and we have fun doing so!


See How We Work

We are just getting started. Follow the #goldenwordstory to see where our path leads.

Golden Word Instagram Profile


Brands We Believe In


How we think

NO. 1

“If you work really hard and are kind, amazing things will happen.”
(affectionately stolen from Conan O’Brien)


We believe in risk.

NO. 3

We are Essentialists.
Launching Golden Word came as a direct result of reading this book.


It's this simple to reach us...

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Join the Team

We hire talented, happy people who have a deep understanding of making meaningful connections and hustle with a smile. To apply, email your thoughtful cover letter and résumé to




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